East Bay Merchant Partners
Client
East Bay Merchant Partners
Date
2024
Project
Brand Identity & Website
East Bay Merchant Partners (EBMP) is a privately held holding company and boutique asset management firm. EBMP asked SS&C for help to develop a new visual identity, website, and messaging that articulates their business and reflects their values.
Challenge
Create a new visual identity and website that embodies the principles of philanthropy, community, and expertise that are core to East Bay’s brand.
Insight
A new, modern brand identity, including the establishment of a digital presence, was needed to reflect the evolution of the business.
Substance
Showcase East Bay Merchant Partner’s team, their expertise, and their values with straightforward, elegant, and truthful design and messaging.