The Card for People with Cars

Client

Fasten

Date

2024

Project

Branding

Fasten is the first-ever credit card to reward car owners for their auto loans and lease payments – and all their other purchases too. It’s a whole new way to enjoy life on the road – but in the cluttered and competitive credit card market, it needed a brand that could help it break through.

Challenge

Create a brand that would help Fasten stand out among the highly competitive, cluttered credit card market.

Insight

When you use the Fasten credit card, life on the road has never been so rewarding.

Substance

Create a brand that celebrates the happiness and memories that come with owning a car.

Collage of images for social
Ad-like object
Color palette
Typeface examples
Animated GIF showing iconography designed.
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