The Card for People with Cars
Client
Fasten
Date
2024
Project
Branding
Fasten is the first-ever credit card to reward car owners for their auto loans and lease payments – and all their other purchases too. It’s a whole new way to enjoy life on the road – but in the cluttered and competitive credit card market, it needed a brand that could help it break through.
Challenge
Create a brand that would help Fasten stand out among the highly competitive, cluttered credit card market.
Insight
When you use the Fasten credit card, life on the road has never been so rewarding.
Substance
Create a brand that celebrates the happiness and memories that come with owning a car.