The Journey Matters
Client
Clark Capital Management Group
Date
2024
Project
Brand Identity & Website
Clark Capital is an employee- and family-owned asset management firm that is dedicated to providing deeply meaningful experiences for advisors and their clients. They needed a website that fully reflects the high-quality, personal experience that they are known for.
Challenge
Redesign and rebuild the Clark Capital website to elevate the brand and position the company for future success.
Insight
While so much of the financial industry is focused on the end-destination — financial goals — Clark Capital
believes the journey towards that destination matters just as much. It’s why every aspect of the firm — from its people to its solutions — is built to help advisors
and their clients embrace that journey.
Substance
Develop a website experience that humanizes Clark Capital and positions them as the partner of choice for advisors and their clients on the journey towards their goals.